CROSSPLATFORM AT OGILVY SHOW & TELL

Crossplatform this week demonstrated its augmented reality technology at a Show & Tell Event at Ogilvy Digital at Westbourne Terrace.

As Ogilvy Innovation Lab partners, Crossplatform were asked to demonstrate the multiple uses of augmented reality.

Clients were shown a number of different applications including experiences sparked by  printed materials held up to webcams and facial recognition promotions including the Optimus Prime mask from Transformers 2.

Nick Brown, Crossplatform CEO comments, "I am pleased to confirm  that Crossplatform's augmented reality offerings were very well received today. With Ogilvy's creativity and robust technical implementation by Crossplatform, there is the potential to create a truly groundbreaking experience for Ogilvy's clients."  

Read Ogilvy's account of the day.